One of the biggest challenges that every business faces these days is filling a particular job with the right candidate. With advanced knowledge and expertise, candidates have become more selective about the companies they would want to work for. Therefore, businesses are struggling to recruit the right candidates for their organization due to this tight candidate-driven job market.
You should have a unique approach while recruiting candidates for your firm. Well, 2018 is almost over, and the New Year is here. So, you should change your recruitment strategy with the latest trends. Here are 14 recruiting trends that you should implement in your 2019 recruitment strategy.
1. Use Technology for Talent Search
With the evolution of technology, you should also move from traditional talent search methods to a more modern and unconventional ones. Using talent acquisition teams, your recruiters can be more systematic about how they spend their time interacting with candidates. Also, candidates, these days conduct their job search on a mobile device. According to a recent study, 45% of candidates use job recruiting apps to look for a job. But, many recruiters haven’t adopted this change yet.
2. Recruitment Marketing
At first, you might be surprised to hear how marketing is associated with recruitment. Well, organizations have started making recruitment marketing strategies to attract talent to their organization. For many large enterprises, it has become an essential part of the recruitment process and is considered an excellent approach to choosing the right fit.
3. Inbound Recruiting
Inbound Recruiting is a recruitment marketing strategy that allows recruiters to proactively and efficiently attract candidates with the goal to make them choose their company as their next employer. In inbound marketing, you can use different forms of media to attract, convert, and engage candidates.
4. Employee Referrals
The employee referral program is one of the most effective ways to hire real talent and fill open positions. This method is more cost-effective than other hiring techniques and allows companies to fill a position in the shortest time period. With the employee referral program, you not only get good talent, but your current employees also benefit from it.
5. Employer Branding
By employer branding, we mean the reputation and popularity of a company as an employer, and what value it brings to its employees. According to a recent survey by LinkedIn, it has been found that around 75% of job seekers search for a company’s reputation and employer brand before applying for a job. So, employer branding is an essential factor in recruiting the right talent. You can improve employer branding by using Glass Door and other social media platforms where candidates look for employers’ profiles.
6. Candidate User Experience
The overall perception of your company’s recruiting process in a candidate’s mind is known as candidate user experience. The way a candidate feels about your recruiting process from sourcing to screening plays a vital role in the hiring process. Candidates who have a positive candidate experience during your recruitment process are more likely to accept the job offer, reapply in the future, or refer others to your company.
On the other side, if candidates are not happy with your recruitment process, they will not take the job offer or might even leave the interview in between.
7. Move on from Paper Resume
Well, this trend will take time to set down in the recruitment process. But, if we talk about candidates’ applications for a job, then the future is signaling toward digital resumes. Organizations are paying more attention to soft skills than paper documents. Many recruitment companies check candidate’s social profiles like LinkedIn before calling them for an interview.
It is not only beneficial for companies, but job seekers can also benefit by developing and integrating a strong social media profile to get noted by good recruiters.
8. Internal Candidate Database
An internal candidate database is a process that allows organizations to create an inventory to keep job-seeker data. Many large organizations have implemented this strategy in their recruitment process because there is limited talent in the market. Also, when a job opening comes up, they don’t have to look for candidates on other resources. They can find the potential candidate in the internal candidate database to fill that position.
9. Candidate Relationship Management
Candidate relationship management is a technique to manage and improve relationships with current and potential job seekers. It has become one of the top 2019 trends in the recruitment process. More than 70% of candidate prefers to choose a company in which they have a better relationship with the recruiter.
10. Develop an Attractive Online Profile
If you want to attract and hire top talent for your company, then you need to portray an appealing online profile for your organization. One of the best techniques to achieve this is using social media platforms, as they demonstrate a corporate culture of an organization. According to research, more than 75% of candidates review the social profile of a company before applying for a job. So, maintaining an attractive online profile has become a necessity for businesses.
11. Recruitment Automation Tools
Artificial intelligence will make a huge impact on the recruitment process. In fact, it has already started making an impact in the UK job industry. Recruitment automation tools use artificial intelligence to automate recruiting process and help in finding, engaging, nurturing, and converting potential candidates into applications. They also simplify the recruitment process while making it faster and more efficient.
Another latest recruitment trend that has come to light is GDPR (General Data Protection Regulation). It is a new law of EU legislation that replaced the current Data Protection Act. With GDPR, candidates can have more control over their personal information, which means it has completely changed the way the recruitment process works.
13. Data-Driven Recruiting
Data-Driven recruiting methods help HR departments to identify and evaluate a candidate for a position quickly. In Data-Driven Recruiting, the planning and decision-making are based on data acquired through HR technology. It gives you insights into areas where you should focus and where you should improve your recruitment process.
14. Structured Interviews
There have been many changes in the interview process previously, and it will keep going in 2019 as well. Organizations are moving towards a more structured interview process, which means recruiters use a standardized test to assess the candidate’s aptitude, personality talent, or physical suitability for the job. Some companies even prefer taking assignments to demonstrate the professional skills of the candidate for the required profile.
There are many benefits of structured interviews, such as objectiveness, effectiveness, legal defensibility, and fairness. Also, it is considered a better approach than traditional interviews.
Well, the trends will keep changing with time in the recruitment process. But, the most useful trends will always help companies to find the right candidate for their job opening. So, if you don’t want to lose any candidate that is suitable for the job opening or will be ideal in the future, then follow the 14 recruitment trends mentioned above.